How Joanne and Donna
Riley designed a balanced
life and booming business


Award-winning interior designer, Joanna Riley, creates exquisite spaces for her clients to thrive and celebrate life. See how GetResponse helped her and her sister design The Interior Edge, a beautifully balanced business.

Passion + purpose

Born into a family of entrepreneurs, Joanne was destined to do her own thing. After many years of training, traveling, and self-development, she launched The Interior Edge. Almost 30 years on, the luxury interior design studio is credited with creating inspiring spaces unique to each client.

It’s important to maintain a rhythmic balance, even though interior design can have demanding hours that change each week. Having a great team – as well as products like GetResponse – cuts down the time and technical know-how involved, so a challenge becomes really reasonable.

Ongoing support like help, 24/7 live chat, and the marketing blog saves her team time – and brings better results with less effort.

Slick design,
staggering results

As an interior designer, presentation is everything to Joanne. Her emails must complement her luxury designs – so she can build trust with prospects and clients.

The drag-and-drop feature makes it easy to create elegant, polished emails. And Joanne can simply tweak the ready-made, industry-specific templates down to the last detail – the same way she designs a space.

The thing that keeps us happy sending out our emails is how easy everything is. I like my emails to look like they came from a designer. The colors, images, layout… I’m very particular.

It pays off: Interior Edge’s average open rate is 54%, with a 6% click-through rate (CTR).

Better still?

indoor room

Every time we send out an email, we hear from between 20 and 50 of our current, previous, and potential clients. Many of those emails turn into appointments and new projects.

Design a business
and life you love

Joanne loves her job – and doesn’t mind the demanding hours. But she sometimes needs to disconnect and take a breath. And thanks to GetResponse, she can.

I used to spend hours dealing with emails and marketing, and now it’s easy. Now that I have some extra time, I can do the things that help me enjoy all other areas of my life.

For me, that’s daily meditation and exercise, and yoga three times a week. With this recipe, I maintain body, mind, and spirit while my business is growing.

Joanna Riley

Want to grow your business
and get back into balance?

Try GetResponse free

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