Haven’t we moved beyond email? Quite the opposite, actually.
Email remains the greatest way to connect with a customer directly and convert contacts into sales.
At the heart of it, email marketing is a coordinated campaign designed to deliver timely automated emails or an email newsletter inspiring a customer to act — whether that’s buy, sign up, download, or whatever else your business needs.
Your prospects who are interested in your service can join your email list and learn everything they need to know to make an informed buying decision and turn into a loyal customer.
Lead generation begins when you share the essentials with your targeted audience — those most likely to benefit from your product or service — setting up all businesses for sustained success and increased revenue.
Email is the original, and still the best. With GetResponse you get results from email marketing with a set of features from prebuilt marketing funnels to a mobile-optimized landing page builder, automations and an intuitive drag and drop creator included in all of our plans for the best ROI.
How can you use email marketing in your business?
The benchmark of a great email marketing campaign is delivering tailor-made offers to your contacts when they’re most active. GetResponse is a data-driven, results-oriented email service, which makes it the perfect choice for your digital marketing campaigns. You get a suite of email marketing tools and plans designed for your business.
Step-by-step, GetResponse empowers you to build an effective email marketing strategy in a just few simple steps, saving you time and money while making more sales.
Cost-effective email marketing implementation means your marketing budget goes further
All you need is a basic strategy and the right tools that let you to test out tactics and you’re on your way to running your own professional email marketing campaigns.
Professional, cloud-based email marketing platforms like GetResponse offer plans catered to you to improve everything you do. Based on the size of your email marketing list (number of contacts) and your needs, there’s a plan designed for you.
Basic plans start as low as $15/month, and provide essential tools like email marketing, autoresponders, marketing automation, Facebook ads, signup forms, landing pages, and automated sales funnels – everything you need to start growing your business. But before committing, you can always try a free plan, review your progress and make sure it’s a good fit.
GetResponse accounts are perfectly scalable. You can start with a basic plan and build your email list before you upgrade to more advanced plans as your online revenue grows.
Easy, breezy: Flexible templates and automated tools make sending an email extremely easy
With expertly designed and fully-customizable email templates, 5,000 licensed images from Shutterstock, and GIFs from Giphy, you’re empowered to deploy professional, engaging email marketing campaigns in just a few clicks.
You can track performance and edit all your assets to improve and increase the overall impact, and you can start emailing free today with your 30-day trial.
Targeted and personalized communication helps you increase email engagement rates
Making marketing work for you on all fronts, you can collect relevant information from a customer along the subscription process and use it to tailor the communication to their needs and preferences.
Using an email marketing service like GetResponse, you can create segments of people sharing common traits based on the data you collected and use that information to display dynamic content in your emails. Dynamic content is known as “smart HTML” and allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.
Make every single contact feel valued in a way that turns them from a potential sale to a loyal customer. They’ll stay on your list as long as they see value in the communications your share. That’s why over time you can build a huge email list that brings impressive revenue – especially if you stick to email marketing best practices.
Emails intuitively land in your subscribers’ inbox at the moment they’re most likely to engage
Trying to guess when to send an email has always been the eternal question – and a big source of stress for email marketers. And no wonder – timing is key if you want to stand out in the inbox and get your emails opened.
Each answer is as unique as every one of your subscribers, and then every audience is different across businesses. But instead of having your emails buried in their inboxes, you can actually reach your contacts with the help of your email analytics and implementing our Perfect Timing tool, paired with our 99% deliverability rate.
With Perfect Timing enabled, emails only hit a subscriber’s inbox when they’re most likely to open based on their previous activity, increasing the likelihood they engage with your message.
The highest average click-through rates are seen during an expected part of the morning, around 6am and then 12pm. It makes sense when you think about it because we open our emails at the start of the day, again after lunch, and those emails are then top of the inbox. Yet less than 4% of email campaigns are sent around 6 in the morning, the most popular time being 9am, when it’s probably the email marketers who start their workday at that time.
The emails that get the highest open and click rates are automated and triggered emails, like transactional emails. This is pretty simple – people are most likely to open an email from you when they expect it, like after they’ve completed a purchase or downloaded a lead magnet.
Whatever emails you send, though, pay attention to your email marketing provider’s deliverability rate. GetResponse teams up with industry leaders like Return Path, Litmus, Port 25, SpamHaus, and SpamAssassin to lock in the best in email delivery technology, consistently keeping our email deliverability rate at 99%.
Using comprehensive email tracking lets you instantly report on your success
When you build your list organically, asking people to confirm their subscription solidifies your customer connection. This way you know your contacts want to receive emails from your brand, which means you’re sending emails to people who are really interested in your offer. An email list like that is considered high-quality and is more likely to turn lead generation into sales and bring better business results into the future.
Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the information collected you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing campaigns.
You should also test your email campaigns with different segments of your audience and compare the results, then choose the winning version. You can test anything from your subject line to the CTA button color. Just make sure you’re testing one element at a time, so you know which decisions were the right ones.
Advanced integrations make it easy to measure results
You can gain full control over your email marketing efforts by integrating your email marketing platform with online analytics tools such as Google Analytics.
You can control the performance of individual emails in the GetResponse email analytics panel and then track user behavior on your website. You can set goals for individual campaigns, track conversions, and measure the ROI.
Marketing automation and email marketing help automate engagement
With marketing automation, you can build custom workflows for your email marketing campaigns. You can easily create any kind of campaign by using a highly-visual, drag-and-drop editor to design the communication flow with the available conditions, actions, and filters. Or, start with prebuilt marketing automation workflow templates to jumpstart your automated campaigns.
In addition to new technologies like marketing automation, GetResponse offers time-based autoresponders (also commonly known as drip campaigns). You can easily plan optimized email cycles adjusted to your audience profile, in a simple calendar-like tool. Drip campaigns can be a great lead nurturing tool and a key element of your marketing funnel getting your prospects ready for the sale.
Your target audience wants and expects emails from you
According to the DMA (The Data & Marketing Association), most people prefer to be contacted by companies through email rather than another service or other channels.
Their finding makes perfect sense. Well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and review an email.
You can start by looking at some of the very best email marketing examples to smoothly pave your path to plan out success for now and on into the future.
Email marketing can enhance your other online marketing channels
Combining forces makes you more powerful. With GetResponse you can easily combine the best in email marketing services with your blog and social media profiles like Facebook and Twitter, so your audience can engage with your email content even when they’re not on your email list. And they can also potentially join your email list from those channels as well (plus they’ll often use their best email address for their social profiles).
With GetResponse RSS-to-email you can share your blog posts automatically via email and through social media. This helps you increase your blog’s reach, keeps your fans and followers fully engaged and improves your blog statistics. Plus, your readers will never miss an article.
Through social media integrations your subscribers can help spread the word about your emails using social share icons. You can also build your email list by leveraging your social media profiles. Reach people beyond your email list by setting up targeted Facebook and Instagram ads right inside GetResponse. You can also post signup forms and landing pages on your Facebook profile.
Taking your email mobile is a must – and it’s easier than you think
The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, desktop opens make up 46% of all email opens, followed by mobile opens at 34%, and web-based opens at 20%. Using a responsive email design tool is key to make sure that your email looks great on any screen, and your recipients can read and act on your emails wherever they are.
This gives you the power to reach your customers and influence their buying decisions wherever they are simply by knowing the source of their opens. You can also integrate your online and offline marketing, for example, by collecting email addresses at events or while customers shop at a brick-and-mortar location.
You’re in the driver’s seat – exercise full control of your email campaigns
YYou have the final say over every aspect of your email marketing communication. Do you have a team of people executing your campaigns? Through team management you can take full control over your email marketing projects and make sure your campaigns run smoothly and the right people on your team have the right access level within your GetResponse account.
With GetResponse email marketing you and your team can:
design your assets (e.g. webforms, emails, and landing pages)
decide on the kind of email campaigns you run, whether it’s a one-off campaign, a time-based email sequence, or behavior-triggered, automated campaigns
use advanced segmentation for precise targeting of your email list
tag your contacts for better personalization
marketing automation workflows save you valuable time by automating repetitive processes and deploying behavior-based communication, including engaging your audience, promoting your products or services, generating leads and leading your prospects straight to the sale
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.
You own your emails, and your list – and there’s a lot of value in that
In fact, over time, your email list becomes your greatest online marketing asset: a massive database of people who want to hear from your brand.
If you use a professional email marketing tool like GetResponse, your emails will reach everyone on your email list as opposed to social media, where you cannot control your organic reach. That’s why investing too much in a social media following instead of building your own permission-based email list is often called building a house on rented land.
Email is king when it comes to ROI – and growing your business
Email marketing keeps on bringing the highest return on investment of all online marketing channels. 18% of marketers across all industries stated that email marketing delivers excellent return on investment, making it the clear leader in delivering the
According to a 2018 study by Litmus, email marketing’s return on investment is 38:1 on average. Statistically, if you invest $1 in your email marketing activities, you’ll get $38 in return.
This results from all of the factors mentioned above. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business.